RingGo is a phone parking system developed by Cobalt Telephone Technologies, which is now widely used in local authority and rail station car parks across the UK. Cobalt’s submission for the British Parking Awards 2011 Marketing Award outlined the three-year marketing strategy for RingGo from December 2007 to the present.
The year of 2007 is significant, as this marked the date when RingGo lost out to the rival Verrus phone parking supplier as the system of choice in the...
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