First aims to improve bus behaviour

Passenger Focus is backing a new campaign by First that aims to reduce anti-social behaviour on its buses across the UK.

The on-bus advertising will include a series of quirky characters, each representing a major customer complaint, such as the playing of loud music, or eating hot food on buses.

Leon Daniels, customer service & communications director for First’s UK bus division, said: “By using an innovative approach to a serious problem, First believes it can make a notable...