EVolution is a news, intelligence and analysis service dedicated to the emerging business of supporting electric and hydrogen-fuelled vehicles.

Still turquoise hot

Marketing

01 June 2010
Virgin on the ridiculous
Virgin on the ridiculous

 

It’s not just in Denmark where Arriva has creating a stir. In Yorkshire, the group recently spoofed Virgin Atlantic’s ‘Still Red Hot’ campaign to highlight its revamped bus service between Wakefield and Leeds. As music played over the PA system, the route’s drivers sauntered through Wakefield’s bus station as locals looked on in awe.

Will MD Nigel Featham take his emulation of the airline further? Can we look forward to a duty free trolley on-board soon?...

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Senior Programme Development Officer
East Midlands Combined County Authority
Chesterfield / Hybrid
£36,648 - £41,418
Senior Transport Planner
London Borough of Camden
5 Pancras Square, London, N1C 4AG
£44,579
Senior Programme Development Officer
East Midlands Combined County Authority
Chesterfield / Hybrid
£36,648 - £41,418
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