Individuals lead LTT subscription growth

Recent months have seen a significant rise in the number of individuals taking out personal subscriptions to LTT. Against a backdrop of local authorities and consultants cutting costs, magazine subscriptions, like training, have been seen as ‘easy targets’. Multiple subscriptions are sometime being cut back to single copies; however, some organisations have effectively got more for less by adding a multi-user online package to the TransportXtra.com website.

Professionals, meanwhile, are quicker to realise the difference between value and cost. A review of new LTT subscribers indicates that an increasing number are taking matters into their own hands and are taking their own, personal copy. As one newly subscribing transport planner commented: “When it comes to transport-critical information and analysis, LTT and TransportXtra are necessary, not an optional extra.”

This view has wide support. LTT has arrangements in place with many organisations and professional bodies including CILT, the Transport Planning Society and CIHT that enable individuals access to discounted subscriptions. For more details email:    michelle.forde@landor.co.uk