Stagecoach has launched pilot projects in Scotland and Oxford which could lead to the development of a group social media strategy. Potentially, this could include a Stagecoach bespoke social media channel.
At present, the pilots are aimed at using social media channels as a customer service mechanism to inform passengers about promotions and issues, such as roadworks, that could affect service reliability, as well as examining the feasibility and cost effectiveness of developing a group wide...
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