When Stagecoach unveiled its new ‘Goldline’ premium bus product this week the focus was on the vehicle. After all, you don’t expect to sit in seat covered in hand stitched Italian leather when you’re travelling by bus. However, Stagecoach chief executive Brian Souter was quick to point out the customer care training for Goldline’s drivers is also a key element of the service. Bus and rail operators are recognising the need to equip their staff with the skills to...
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