Inter-modality creates the conditions for modal shift

There’s a huge opportunity to switch users from the private car to public transport if providers work together to offer integrated mobility. The prize is substantial says Natalie Leclerc

Around  40% of Europeans  choose not to travel using shared or collective transport if the journey involves a connection. And, in Europe, 83% of us prefer to use a car for our daily or occasional travel. These two percentages are perplexing in this age of eco-citizenship.

Although the range of shared and collective transport options is ever-increasing in Europe, the constraints related to a trip whose components and uncertainties are beyond the control of an individual continue to be...

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