One in eight mobile phone users in North America and Western Europe will be using near field communication (NFC) phones as a rail or bus ticket by 2016, according to a report from Juniper Research. This compares with less than 1% today, says the report.
The ability to ‘tap’ an NFC phone containing a mobile ticket against an entrance gate has tremendous user appeal, states report author David Snow. “For operators, a mobile phone ticket also provides new marketing and sales...
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