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O’Toole sets out First’s bus fares strategy

14 November 2014
 

FirstGroup’s bus operations are now of a comparable quality and price competitiveness to its main rivals, chief executive Tim O’Toole has told analysts.

Having used targeted fare reductions to reposition itself in the market, O’Toole said FirstGroup was now in a position to make inflationary fare rises. “While we have a long, long way to go to match the level of efficiencies that other competitors are able to deliver and, therefore, will help drive our improvement in...

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Bristol City Council
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£38,296 to £ £43,421 (Career Grade BG12)
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