AA president Edmund King has learnt a thing or two about communications during a 25-year career in roads and motoring campaigning. So when he and his wife were notified that they’d made the shortlist for this year’s £250,000 Wolfson Economics Prize to design a politically acceptable road pricing scheme, the Kings wrote their own press release and sent it out to media outlets, embargoed of course until the shortlist went public. Consequently, it was their plan for a system of...
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