The Advertising Standards Authority (ASA) has upheld a complaint against a BMW car advert headlined “Luxury just lost its manners”, which emphasised the vehicle’s 610 horsepower and acceleration from 0 to 62mph in 3.7 seconds. The ASA said the advert’s emphasis on speed and acceleration contravened the CAP (Committees of Advertising Practice) code and the advert condoned “driving without consideration for other road users”. ...
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