Smartgo: securing business buy-in to green travel choices

How can employers be persuaded to do more to promote greener travel? Geoff Dudley talks to Robin Pointon, managing director of consultant Go Travel Solutions, about its Smartgo membership product that gives discounts for employers and their staff on products such as season tickets, bike storage, and car and bike hire

Persuading businesses to adopt green travel policies may be a widely-shared goal in the transport planning community, but achieving success in the real world can face a number of formidable obstacles, including cost, convenience, and communication. The Smartgo brand, developed by ‘green’ transport consultancy Go Travel Solutions, offers a means to overcome these barriers to implementation by signing up a critical mass of businesses that can provide the numbers of staff necessary for...

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