Takeaway delivery firm Just Eat is sponsoring Edinburgh’s public bike hire scheme, which launched this month. The scheme is operated by Serco but branded Just Eat Cycles. Hire rates are £1.50 for up to an hour; £3 for day use; and £90 for 365 days of one-hour hires. Trips over an hour will incur a £1 additional charge for every extra 30 minutes.
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