EVolution is a news, intelligence and analysis service dedicated to the emerging business of supporting electric and hydrogen-fuelled vehicles.

New car and EV owners key to retaining model and brand loyalty, says Drive Power

Mark Moran
06 January 2022
 

Women and electric car owners are more likely to stick to their guns on initial model choices than any other segment of car-buying customers. The finding comes from Driver Power, Britain's biggest survey of car buying behaviour.

Driver Power also revealed that men are more likely than women to consider a wider range of models when shopping for a car.

Published by Autovia, a publisher of automotive advice and information through its Auto Express magazine and website, Driver Power explores the...

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