Environment concerns are driving EV purchase decisions, reports Teads

Environmental consciousness is the top driver to purchase an electric vehicle in Europe, whereas North American consumers are primarily motivated by fuel savings, a new survey suggests.

Teads, a digital media advertising platform, undertook its automotive research in partnership with Kantar. The global study talked to 1,900 automotive consumers across eight countries to unveil consumer trends driving EV purchases.

The study unveiled that there is a need for education needed as 42% of all...

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