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Is your journey really necessary?

Global trend-watcher says a new way of thinking is required

Robert Jack
18 June 2009
Bruno Marzloff addresses UITP in Vienna this month
Bruno Marzloff addresses UITP in Vienna this month

 

the 6,400 public transport professionals who gathered in Vienna this month for the World Congress of UITP, the international association of public transport, debated many issues, but high on the agenda was how to satisfy the seemingly inexorable rise in demand for mobility. The event’s keynote speaker, French trend-watcher Bruno Marzloff had a message for them: you can’t.

Marzloff argues that the more that we try to cater for the demand for mobility, the more demand we create. He...

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