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BAA parking campaign wins marketing prize

24 March 2010
Alain de Botton
Alain de Botton

 

Heathrow Airport won two awards at this year’s Travel Marketing Awards, which took place on 15 March.

The judges named Heathrow joint-equal winner in the Pay Per Click category for its campaign on airport parking. BAA’s paid-search campaign was devised by digital marketing agency iCrossing. The radical approach to search terms saw keywords increased to more than 30,000 and resulted in considerable year on year increases in airport parking, said BAA.

The operator was also awarded a...

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