After graduating from Oxford Brookes University in 2001 with a marketing degree, Rideout joined Stagecoach as a marketing assistant for the old South Midlands region.
He then progressed to become marketing manager and lead on many projects including the successful relaunch of the Oxford Tube coach service in 2004. A year later he became marketing manager for two Stagecoach businesses (Stagecoach East & Stagecoach in Warwickshire) working on numerous high profile projects including the...
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