Local Transport Today is the authoritative, independent journal for transport decision makers. Analysis, Comment & News on Transport Policy, Planning, Finance and Delivery since 1989.

Loco boosts rail travel

15 November 2010

 

It’s been voted the most irritating television advert of the year, but it’s hard to forget GoCompare’s offering.

It involves a rotund and moustachioed opera singer, “Gio Compario”, popping up unexpectedly in everyday situations to urge us to visit the GoCompare website for the best deals on insurance. You probably know it, but did you know that one of the people behind it is Brian Souter?

The Stagecoach co-founder and chief executive has recently gone public with...

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