Local Transport Today is the authoritative, independent journal for transport decision makers. Analysis, Comment & News on Transport Policy, Planning, Finance and Delivery since 1989.

Bullish Souter looks to new era of innovation to drive growth

Sir Brian Souter’s keynote address at the Travel 2020 conference provided a fascinating insight into the Stagecoach chief’s vision for his company’s future development and positioning in the passenger transport marketplace. James Dark spoke to him about his thinking

James Dark
19 December 2011
James Dark  is a specialist transport writer and commentator. He has interviewed more than 100 senior transport executives over the past decade for New Transit and other publications as well as assisting a wide range of organisations in communications, marketing and project management roles.
James Dark is a specialist transport writer and commentator. He has interviewed more than 100 senior transport executives over the past decade for New Transit and other publications as well as assisting a wide range of organisations in communications, marketing and project management roles.

 

The early ‘Wild West’ days following UK bus industry deregulation are most often characterised as a period of destructive bus wars and cost cutting.  Yet it is a period that Stagecoach chief executive Sir Brian Souter believes has some still-relevant lessons for the way the industry should develop over the next decade.

In many respects the late 1980s were a period of innovation and product development as well as competitive excesses, he believes. Initiatives included new high...

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