Digital era information still needs good design

The explosion of electronic information poses a challenge for effective communication

Ray Stenning is Design Director of his company Best Impressions which specialises in providing creative services to the passenger transport industry. He has worked for over 30 years on everything from rail and bus liveries and vehicle styling to timetables and publicity and corporate identity ray@best-impressions.co.uk

Ray Stenning is Design Director of his company Best Impressions which specialises in providing creative services to the passenger transport industry. He has worked for over 30 years on everything from rail and bus liveries and vehicle styling to timetables and publicity and corporate identity ray@best-impressions.co.uk

Once upon a time there was the timetable. And just the timetable. Now we have a world of information provision barely dreamed of a generation ago. On-line searchable databases, stop-specific departures, individualised schedules, real time service monitoring, arrival time predictions, personalised alerts, and more. But for all this explosion of material, is it the right information, presented in the right way and in a way that, whatever our specific needs, we can assimilate easily and use with...