Peter Headicar makes a strong case for focusing travel planning efforts on the journey to work (ibid), but further aspects deserve consideration.
First, he rightly says that “main drivers” outnumber “other drivers” by about five to one. But that means where car commuters switch their mode away from the car, 20% of those cars can potentially be used by other drivers during the day. Thus if a travel plan monitors only the mode switch of car commuters, a reported...
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