Local Transport Today is the authoritative, independent journal for transport decision makers. Analysis, Comment & News on Transport Policy, Planning, Finance and Delivery since 1989.

Ad depicting driving as fun banned

­DRIVING

14 November 2014
 

The Advertising Standards Authority has banned a car advert that depicted urban driving as fun.

The ASA received 73 complaints about the ad for Toyota’s Yaris hybrid, which showed the vehicle being driven through narrow streets in Prague with drivers and passengers singing and moving to a soundtrack. 

Toyota said the car adhered to the speed limit at all times and the advert’s aim was to “dispel the myth that drivers cannot have fun whilst driving safely”.

The...

+66% more

 

Transport Services Manager
Rutland County Council
Rutland
£54,976 - £58,977
Traffic Network Engineer
Portsmouth City Council
Portsmouth
£31,067 - £37,937
Transport Services Manager
Rutland County Council
Rutland
£54,976 - £58,977
View all Vacancies
 
Search
 
 
 

TransportXtra is part of Landor LINKS

© 2024 TransportXtra | Landor LINKS Ltd | All Rights Reserved

Subscriptions, Magazines & Online Access Enquires
[Frequently Asked Questions]
Email: subs.ltt@landor.co.uk | Tel: +44 (0) 20 7091 7959

Shop & Accounts Enquires
Email: accounts@landor.co.uk | Tel: +44 (0) 20 7091 7855

Advertising Sales & Recruitment Enquires
Email: daniel@landor.co.uk | Tel: +44 (0) 20 7091 7861

Events & Conference Enquires
Email: conferences@landor.co.uk | Tel: +44 (0) 20 7091 7865

Press Releases & Editorial Enquires
Email: info@transportxtra.com | Tel: +44 (0) 20 7091 7875

Privacy Policy | Terms and Conditions | Advertise

Web design london by Brainiac Media 2020