USA shows the way on performance pricing of parking

San Francisco’s SFpark project has made the case for demand responsive pricing

Demand responsive pricing for parking adjusts the tariff paid to park based on demand. At times and locations that demand is high, the price to park is increased and, where there is high availability, the price is reduced. The principal modern-day advocate of this idea, Professor Donald Shoup from UCLA, calls it ‘performance pricing’. The idea stems from the work by Nobel Prize winning economist William Vickrey back in 1954. Shoup gave new life to the idea in his seminal 1997 paper...

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