In recent years there has been widespread talk of eliminating death and lasting injury from road use. But this risks distracting us from a more imminent challenge to our efforts to keep on reducing them.
As motorisation grew in higher-income countries such as Britain after 1950, the annual number of road deaths at first increased (peaking here in 1966 at 7,985), and then decreased as reduction in risk per vehicle-km outpaced the growth in vehicle-km driven. This experience is coming to be...
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