Carmaker PSA Group launches Free2Move brand for new mobility solutions

French car-maker PSA Group has launched a brand for its smart and mobility services, such as connected cars and car-sharing. The brand will also incorporate the leasing and car sharing services run by Peugeot, Citroën and DS as well as those provided by the PSA Group's partners.

The Free2Move brand has been devised in response to what PSA calls major shifts taking place in society and the emergence of new collaborative ways of using transport. Carlos Tavares, chairman of the managing board hopes the Free2Move brand will develop “sustainable, smart, safe and shared mobility solutions”.

Free2Move unites all PSA Group's new mobility solutions, which are now defined as: Free2Move Car Sharing; Free2Move Smart Services; Free2Move Fleet Sharing; Free2Move Fleet Management; and Free2Move Lease.

Grégoire Olivier, executive vice-president of mobility services for PSA Group, said: “For the PSA Group, mobility means not only making and selling excellent cars, but also offering a full range of mobility solutions. The launch of this new brand will enable the PSA Group to achieve the objectives set out in our Push to Pass plan and be the leading mobility provider for our customers. Free2Move serves the freedom of movement to our customers.”