We are becoming increasingly familiar with the concept of Mobility as a Service (MaaS). Put simply this is the provision of a range of mobility offers across modes and locations linked together seamlessly by information and transaction technology, which offers users a real alternative to car ownership.
It is easy to see the benefit from the consumer who (in theory) has access to an entire multi-modal transport network to transfer her from A to B at the touch of a button. Yet when it is...
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