Fairer fares may help to shift peak demand

A new project will offer insight into how socio-demographics affects travel demand behaviour and response to fare rebates and rewards

Dr Katharina Burger from the University of Bristol, with Raffaello Rossi from the University of Bristol and Elisa Becker from the University of Exeter are collaborating with transport solutions company Esoterix to interrogate rail travel data and make pricing recommendations to benefit both the train operators and rail travellers. 

This collaboration will allow us to offer insight into which combinations of travel patterns and fare rebates have the greatest potential to shift peak demand

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