The Government will throw its weight behind a campaign to encourage people to uses buses again after the Covid-19 pandemic recedes. “We will support an industry-led ‘Back to Bus’ campaign this year to promote the reformed network and address misconceptions, encouraging people to use the bus,” says the strategy. The campaign will include “signposting people to apps and websites, targeted local promotions encouraging non-users to give buses a try, such as free day...
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