ScotRail is reviewing its ticket retailing strategy after witnessing a surge in revenue from online sales, but with most digital purchases being made through other retailers.
Use of digital channels for ScotRail tickets had almost doubled in two years by last summer, from 20% in 2019/20 to 38% in periods three to six of 2022. A report for ScotRail’s board in October – recently obtained using the Freedom of Information Act – notes: “The digital retailing strategy is one...
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