SNC-Lavalin changes name to Atkins Réalis after re-branding

Canadian group SNC-Lavalin and its companies Atkins and Faithful+Gould have been rebranded as Atkins Réalis

Atkins has announced that is changing its name to AtkinsRéalis bringing the multinational organisation together under one single brand. The professional services and project management company comprises brands such as SNC-Lavalin, Atkins, Faithful+Gould, DTS and Atkins Acuity. Canadian firm SNC-Lavalin group bought the UK consultancy WS Atkins in 2017.=

Ian L. Edwards, president and CEO of AtkinsRéalis, said: “In recent years, we have deliberately repositioned the company. We exited those parts of the business that were not profitable or aligned with our strategy; corrected underlying issues affecting our performance; doubled down on high-growth global markets; embraced digital transformation; and most importantly, redefined our purpose and strengthened our culture. We have reached an inflection point so now is the right time to rebrand to AtkinsRéalis and reflect the exciting future ahead of us.”

The organisation said the name AtkinsRéalis combines Atkins, a “legacy brand” that is well-established across the company’s international markets, and “Réalis,” inspired by the city of Montréal and the company’s French-Canadian roots. “Réalis” also resembles the verb “to realize” or “to make happen” which “emphasises our focus on outcomes and project delivery”, said the organisation.??