Finding the right formula for new housing development

Whilst the Government’s target of three million new homes by 2020 may seem fanciful in the current economic climate, the reality is that the requirement for more housing has not gone away and neither has the ethos surrounding its delivery: placemaking, says consultant Savills

Designing new housing areas as pleasant places to live can make developers money, say Savills

Designing new housing areas as pleasant places to live can make developers money, say Savills

James Rennie, head of Savills’ urban design team

James Rennie, head of Savills’ urban design team

Mike Horsfall, head of Savills’ transport planing team

Mike Horsfall, head of Savills’ transport planing team

Put simply, placemaking is an exercise in land use and optimising property value, says Savills, that aims to reproduce, at one stroke, the characteristics of market towns and street scenes that have evolved over generations. According to James Rennie, head of Savills’ urban design team in the east of England: “Creating this fine grained development calls for expertise from many disciplines. A key element, for example, is getting employment areas right – bringing places of work...

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