Public Participation – An essential part of successful traffic demand management and smarter choices

Genuine involvement, understanding and shared responsibility are the keys to consumer buy-in to behaviour change schemes

Jacqui Wilkinson

Jacqui Wilkinson

At the core of successful travel demand management and smarter choices initiatives (TDM&SC) is understanding people’s needs; opening them up to new information, choices and experiences; and changing old travel habits and perceptions.

One of the criticisms of TDM&SC is that, despite dedicated effort from practitioners for over a decade and growing evidence of what can be achieved, the great break-through in changing the hearts and minds of the nation towards more...

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