Full of Eastern promise

Transport decision-makers around the world are increasingly looking to the UK to guide their design of travel behaviour tools. The delivery mechanisms are often similar, but the objectives of the projects and the challenges they face vary from one location to another. Elaine Brick, AECOM’s associate director, transportation, Europe, outlines how the rollout of Travel Smart in Singapore may help advance thinking on travel behaviour change tools elsewhere

A Singapore transport hub

A Singapore transport hub

Elaine Brick

Elaine Brick

The UK’s experience in travel behaviour change tools is advanced and has spanned 15 years in many areas. Transport authorities in Ireland, Australia, New Zealand and the Middle East have rolled out travel plan programmes using best practices from the UK. In August, the Singapore Land Transport Authority (LTA) launched its first travel plan programme to determine whether success in travel behaviour change achieved in the UK and elsewhere can be replicated there. The programme, branded as...

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