Locking-in the benefits of smarter choices

The Local Sustainable Transport Fund offers an unprecedented opportunity to encourage the take-up of sustainable travel, but how can we find a way to lock in these gains? Lee Parker and John Roseveare, directors at consultancy Parose Projects, explore examples of where this has begun in an integrated fashion

Lee Parker

Lee Parker

John Roseveare

John Roseveare

With the arrival of a major cash injection, the smarter travel industry finds itself facing a significant challenge. By March 2015, when this round of Local Sustainable Transport Fund (LSTF) funding ends, there will have to be real and robust evidence that modal shift has occurred on a large scale. Delivering this will mean entering a new phase of maturity, one capable of blending the tried and tested with innovation.

It will be about looking behind to see how and why we have arrived where we...

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