Choose how you move

Daniel Godfrey (URS) and Ian Vears from Leicestershire County Council describe how providing travel information has improved journey times and is providing sustainable access to employment

The Personal Travel Plan Team, Loughborough

The Personal Travel Plan Team, Loughborough

Smarter choices are informed choices. One of the challenges being addressed by Leicestershire County Council is how residents can find out about the travel options available to them. This is especially important in places like Loughborough, where the transport infrastructure has been recently improved.

“There is a perception gap between how difficult people think it is to get around without their car, and the reality,” said Ian Vears, travel choice and access team manager.

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