Boris Bikes beyond London?

The Barclays Cycle Hire Scheme in London has exceeded many people’s expectations. The question, could this be replicated in other towns and cities across the UK? Steer Davies Gleave’s considersTony Duckenfield

The new Cycling Market Segmentation describes the propensity of Londoners to cycle at present and how amenable they are to cycling in future (taken from ‘Turning Insights into Policy’, Transport for London and Steer Davies Gleave 2011)

The new Cycling Market Segmentation describes the propensity of Londoners to cycle at present and how amenable they are to cycling in future (taken from ‘Turning Insights into Policy’, Transport for London and Steer Davies Gleave 2011)

A brief re-cap of the Barclays Cycle Hire scheme in London is appropriate before thinking about how a similar scheme might work elsewhere. The cycle hire scheme was introduced in 2010 as part of a wider strategy aimed at increasing cycle mode share four-fold to 5%. Initially, it was open only to registered scheme members, but in spring 2011 it was opened up to all.

A year on from its launch, the headline statistics were: 400 docking stations; 6,000 bikes; 130,000 members; over 6 million...

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