Creating a convincing model for making Smarter Choices

Keith Buchan, chair of the Transport Planning Society (TPS), explains why “soft” measures seem downplayed and inadequately represented by models, and suggests solutions

Keith Buchan

Keith Buchan

While it seems that most of the transport planning profession is convinced there is a strong evidence base for the impact of Smarter Choices (they usually top the list of the most effective measures in the TPS annual survey), there are still some who can’t reconcile them with the use of traditional transport models. In these models, the so-called “soft” measures seem always downplayed and inadequately (sometimes wrongly) represented.

For smaller scale schemes, this is not a...

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