Changing your seat on the sofa

Alistair Cox, service manager at Bristol City Transport, describes how the West of England LSTF is targeting behaviour change interventions at periods of ‘life transitions’ to form sustainable travel habits

The ‘Wake Up’ poster campaign targets children, students and new home-owners

The ‘Wake Up’ poster campaign targets children, students and new home-owners

Habits are part of being human and shape our daily lives. We are more aware of some than others. Think of how you sit in the same place on your sofa, walk the same route or have a certain drink at the same time each day. Your psychology is made up of a whole range of complex habits, including how you travel.

The West of England Sustainable Travel (WEST) programme builds on a strong evidence base that suggests targeting smarter choices packages at ‘points of transition’ in...

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