Putting smarter choices on a sustainable business footing

New business structures have been emerging for delivering smarter travel over the last decade. Some of the sustainable travel towns in Scotland are looking at setting up local social enterprises, and shared value partnerships with transport operators and other public authorities. Derek Halden comments

Derek Halden

Derek Halden

Any industry delivering great products and services needs to support provision with sufficient promotion through information and marketing. If Smarter Travel is partly about marketing, and there is evidence that this marketing works, then why is investment in Smarter Travel so low? Elected representatives still behave as if they are treading on eggshells when they talk about demand management, and still describe smarter travel initiatives as “experimental” 20 years after most of the...

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