The London Borough of Sutton is trying to cut weekend road traffic by offering gifts to children who walk or cycle to their football matches. Youngsters will receive a sticker each time they walk or cycle to a match and can claim a sports-related prize for every six stickers collected. The scheme, part of the Smarter Travel Sutton travel behaviour change programme, uses an ‘exclusion zone’ around each football ground representing a ten-minute walk from the zone boundary. Children...
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