A nationwide television marketing campaign extolling the benefits of bus travel is just one of the ideas to have come out of a summit held in September by Go North East managing director Peter Huntley investigating ways in which bus travel could be promoted.
Huntley organised the seminar during the summer following massive increases in the cost of motoring. He invited the industry to take part in order to grasp the unique opportunity that the situation offered the industry.
The TV campaign...
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