Stenning on design

Passenger transport industry design specialist Ray Stenning starts a regular look at how the style and experience of the product can make a massive difference to its appeal.

Ray Stenning is Design Director of his company Best Impressions which specialises in providing creative services to the passenger transport industry. He has worked for over 30 years on everything from rail and bus liveries and vehicle styling to timetables and publicity and corporate identity ray@best-impressions.co.uk

Ray Stenning is Design Director of his company Best Impressions which specialises in providing creative services to the passenger transport industry. He has worked for over 30 years on everything from rail and bus liveries and vehicle styling to timetables and publicity and corporate identity ray@best-impressions.co.uk

Design icons: 1. Coldspot refrigerator designed by Raymond Loewy for Sears Roebuck & Company in 1934 2. Ford Lincoln produced in 1952 3. The latest Ford Fiesta

Design icons: 1. Coldspot refrigerator designed by Raymond Loewy for Sears Roebuck & Company in 1934 2. Ford Lincoln produced in 1952 3. The latest Ford Fiesta

In the 1950s American Greyhound advertising recognised that consumer appeal was everything and tailored its message accordingly

In the 1950s American Greyhound advertising recognised that consumer appeal was everything and tailored its message accordingly

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Design – a word that makes accountants purse their lips and lock the money away, and engineers stiffen their sinews and furrow their brow at this ‘interference’ in what they have carefully constructed. For these fellow professionals perceive that this dark art can have no place in their worlds of logic, order and symmetry. Design doesn’t have hard, defined boundaries like engineering or accountancy, nor does it conform to immutable and predictable rules. It evolves and...