Destination dreamland

An advert viewed from a bus window sets off a journey into metaphors and other musings

Phil Goodwin
20 September 2013
" It may just be straws in the wind but I seen to detect a reburst of interest in the bus-as-metaphor. This was once a rich tradition – the man on the Clapham Omnibus, missing the bus... but the metaphor got stale."

 

Fittingly, it was while daydreaming on a bus that I glanced out of the window and saw the slogan: ‘Buses Stop but Dreams Don’t’. The bus moved on and I puzzled about it for the rest of the day – what on earth could it mean? As a metaphor, it didn’t quite make sense. Was it some misguided road safety campaign? In the end I retraced the journey and discovered the source, one of those moving posters on bus stops. It was an advertisement for Middlesex...

+93% more

 

Senior Transport Planner
London Borough of Camden
5 Pancras Square, London, N1C 4AG
£44,579
Healthy Streets Traffic Engineer Technical Lead x2
Bristol City Council
100 Temple Street Redcliffe Bristol BS1 6AN
BG13 £45,718 - £48,710
Healthy Streets Senior Traffic Engineer
Bristol City Council
100 Temple Street Redcliffe Bristol BS1 6AN
£37,336 to £39,186
View all Vacancies
 
Search
 

Phil Goodwin

Phil Goodwin

Phil Goodwin

Phil Goodwin is professor of transport policy at the Centre for Transport and Society, University of West of England, Bristol, and emeritus professor at University College London. Email: philinelh@yahoo.com

 



 

 
 
 

TransportXtra is part of Landor LINKS

© 2024 TransportXtra | Landor LINKS Ltd | All Rights Reserved

Subscriptions, Magazines & Online Access Enquires
[Frequently Asked Questions]
Email: subs.ltt@landor.co.uk | Tel: +44 (0) 20 7091 7959

Shop & Accounts Enquires
Email: accounts@landor.co.uk | Tel: +44 (0) 20 7091 7855

Advertising Sales & Recruitment Enquires
Email: daniel@landor.co.uk | Tel: +44 (0) 20 7091 7861

Events & Conference Enquires
Email: conferences@landor.co.uk | Tel: +44 (0) 20 7091 7865

Press Releases & Editorial Enquires
Email: info@transportxtra.com | Tel: +44 (0) 20 7091 7875

Privacy Policy | Terms and Conditions | Advertise

Web design london by Brainiac Media 2020