“You’re gonna need a bigger number”

You want to make the news; show you’re serious; obfuscate? Then size is very definitely important

John Dales
17 December 2014
A picture of a man shortly before he concludes the need for a bigger boat
A picture of a man shortly before he concludes the need for a bigger boat
Another Express headline, another big number (from 2009). “Will”. “Experts”. Hmmmm
Another Express headline, another big number (from 2009). “Will”. “Experts”. Hmmmm
Could The Telegraph just possibly have stumbled upon something here, do you think?
Could The Telegraph just possibly have stumbled upon something here, do you think?

 

I start with apologies to anyone anticipating a piece entitled ‘Nothing works without walking’. I promised this last month, but this will now be my New Year message.

I go on to apologise to Peter Benchley for misusing a famous quote from ‘Jaws’ as my title. This month’s thoughts were prompted by several headlines I’ve read in recent weeks that focus on some very big numbers; and by the fact of it occurring to me that there’s often an inverse...

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John Dales

John Dales

John Dales MSC BSC MCIHT CMILT Director, Urban Mov

John Dales is a streets design adviser to local authorities around the UK, a member of several design review panels, and one of the London mayor’s design advocates. He is a past chair of the Transport Planning Society, a former trustee of Living Streets, and a committee member of the Parliamentary Advisory Council for Transport Safety. He is director of transport planning and street design consultancy Urban Movement. 

 

j.dales@urbanmovement.co.uk
+44 (0)7768 377 150
www.johndales.com

 

 
 
 

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