Goldline success sees Stagecoach win over the wealthy BMW driver

Stagecoach is seeing full year passenger growth of over 14% on its upmarket Goldline bus route in Warwickshire, 12 months since the concept was first test launched there and in the group’s home patch of Perth.

Research and development manager Elaine Rosscraig, was instrumental in the creation of the service. She said that the concept, which features specially designed vehicles and tailored marketing, was also having great success in tempting a small group of regular users from the A and...