Milne graduated in 2001 with a degree in French, German and marketing at Salford University. Her first job was in a marketing and sales role at a concert and music venue in the Isle of Man. Milne is now marketing manager at Stagecoach’s North East bus subsidiary, but is also responsible for marketing of the group’s budget Megabus coach service.
“There is a lot of confusion about what marketing actually is,” she says. “Many still think of it as only advertising,...
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