Ground-breaking apps help public transport to reach out to customers

Technology makes it easier for users to find out about journey options and purchase tickets

The Kings Ferry app enables passengers to live view the location of their coach

The Kings Ferry app enables passengers to live view the location of their coach

Retailers are finding new ways to harness the potential offered by smartphones to reach out to new and potential customers. ‘Apps’ have been developed that enable users to view and purchase goods and services on their smartphone, and these apps are becoming ever more sophisticated. Tesco, for example, has added a barcode reader to its groceries iPhone app that can add items to a customer’s online home delivery order.

Retailers in the passenger transport sector are getting in...