When Reading Buses chief executive James Freeman began his career on the bottom rung of the industry in the late 1970s, in the then National Bus Company the most interaction he recalls having with his depot superintendent was being barked at for a minor breach of rules. In many ways, working in the UK bus industry at that time was akin to joining the military, with the culture dominated by discipline, regimented procedure and remote command and control management.
Three decades on...
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