The Huddersfield University report for retailer Kimberly Clark into mega trucks did analyse the cross elasticity impacts of their introduction and stated that rail freight would reduce by 20% were 25 metre trucks to be introduced (‘Industry presses case for longer lorries’ LTT 09 Nov & Letters 23 Nov).
However, what it did not analyse was the price elasticity impacts i.e. the rebound effect, which could be considerable. Price elasticity (the rebound effect), takes into account...
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